facebook, business, professional, BeneChoice Companies, AL

Using Facebook Professionally

Facebook is more than a platform for sharing pictures and connecting with friends; it is a marketing platform of many business tools that allow a connection with customers and employees to you.

By using Facebook, employers can connect with previous co-workers and potential friends of the business. The big difference between Facebook and LinkedIn is that people are usually real friends or friends of friends. With LinkedIn, people are often a superficial connection that may not be a true connection. Facebook has a “realness” attached to it; it is genuine.

Look at the things shared on your Facebook timeline; choose posts that are appropriate for your profession to know. People will scroll through your Facebook page to develop their own perspective of you. These are potential connections for your business. Keep inner workings of your life private and the other parts of your life selective. This will only benefit you and your connections – both short term and long term.

By linking your Facebook to other platforms such as Instagram, blogs, or other social media, people can view portfolios of your work. Update all of your accounts and keep them connected to each other. This will give a full spectrum of your accomplishments easily. Be proud of the achievements in your life!

Likewise, post photos that best showcase who you are. Chose photos that display interactions with the people that you are close to: friends and family. Select photos of events that you are excited to attend or have attended. Use images to “decorate” your Facebook profile to present the best snapshot of yourself for others to see. People that are enticed by your page should not see your entire life; just portions that show your professional life and part of your identity.

Selectively “like” items on Facebook. Every post you like is viewable; this is an insight into the professional fields that spike your interest. By liking every page that is funny or every meme that made you laugh, you will give yourself too wide of net. Pick posts that align with your professional quests.

In all, Facebook is a platform for marketing yourself as a person that people should WANT to be connected to; be someone that SHOULD be connected with genuinely.

I hope this was  helpful to you.

Warmest regards,


Attending A Conference? 7 Steps for Success

Are you, or your employees, planning to attend a business conference during the busy “conference season”?

7 steps before attending your next conference

Conferences serve a valuable role in our professional development and education. They provide opportunities for networking with other professionals in our industry and profession. And let’s face it, conferences often allow us to visit fun places (like Las Vegas!) or hear celebrity speakers (like Rob Lowe!)

Our time at conferences is valuable. So the best way to justify our time away from the office and the expense of attending, is by making a plan. Here are 7 ways to prepare for a conference, so you are sure to accomplish your goals.

  1. Identify your goals. First things first, know why you’re going. What are you trying to accomplish? What does your manager want you to accomplish? Maybe your goal is to gather information that will help you to implement a new program. Or you could be doing research about a new process or trend that’s happening in your industry. Your goal should drive what you do during the conference.
  1. Plan your educational sessions. Andrea Descoteaux, an assistant vice president of marketing promotions and development, suggests identifying sessions that align with your goals and enhance your development. “Select sessions with written descriptions and online reviews that peak your interest and benefit your growth. Also, consider leaving a couple of time slots open in case you get a recommendation from your peer group or other conference attendees.”
  1. Download the conference app. In an effort to reduce paper, many conferences are moving toward event apps. These apps usually have all of the speaker handouts, which is one reason to download them. You can review handouts of sessions you didn’t have time to attend. Also, the apps are becoming more sophisticated, with contests and interactive games to encourage participant networking.
  1. Network. Speaking of networking, find out if your conference has a “meet to eat” opportunity. It’s a great way to meet other attendees, especially when you’re attending a conference alone. Another networking opportunity is to look for vendor parties. It’s an opportunity to meet solution providers as well as attendees.
  1. Visit the expo hall. Here’s a little secret: in many cases, exhibitors and sponsors often underwrite huge portions of the conference. You can show your appreciation by spending time in the expo hall. But exposition halls can be overwhelming! Descoteaux recommends having a game plan of what you want to know from vendors. “When talking with exhibitors, start with an open ended question. Always ask, “What makes you different from the rest of the vendors in the hall?”
  1. Don’t let the food ruin your trip. Let’s face the reality that conferences are not a place for 5-star meals (unless of course, you’re going to a food conference.) We have to temper our expectations. That doesn’t mean we can’t find a local treasure. It also doesn’t mean that conferences won’t accommodate special diets. Make sure meeting organizers know your needs so they can plan in advance.
  1. Plan something fun! While conferences are a lot of work, it is possible to carve out some time for fun and relaxation. Make time to exercise during the event. See if the conference is offering morning yoga or a fun run for charity. See what events are taking place in the city – museums, parks, etc. are all ways to enjoy the conference location.

Conferences are an important part of our professional development. They educate us, open our minds to new thoughts and experiences. But they can be expensive and time-consuming. Having a plan will allow you to make the most of the time you’re away from the office.


Source: http://worklife.coloniallife.com/2016/11/7-steps-attending-next-conference/